Below is an overview of the production process for a highly produced video that might air on TV or otherwise be used to represent a part of the university. While not every step will apply to simpler videos, the basic outline can still usually be applied. For further consultation, please email email@example.com .
A. Develop Creative Brief and Identify Team
- Define the objectives of the project, including audiences, messages and desired outcomes.
- Identify similar projects by peers and evaluate their strengths and weaknesses.
- Outline project boundaries in terms of time, money and resources.
- Identify possible creative/production teams. (This could a combination of in-house staff and/or outside vendors.) A creative team can range from a single videographer/editor to a group that includes an artistic director, producer, director, writers, designers, videographers, grips, editors, animators and other positions.
- For approved outside vendors, contact Duke’s Office of Marketing and Strategic Communications.
- Select a creative team.
B. Project Kick-Off Meeting
- With all involved in the project, review the creative brief and production time/budget targets.
- Clarify editorial roles and responsibilities, i.e. who will review what when.
C. Concept, Script and Storyboard
- With the creative team, brainstorm several concepts to develop into treatments.
- Review and revise treatments until one is selected.
- With the creative team, develop a script.
- Review and revise script until approved.
- With the creative team, develop a storyboard.
- Review and revise storyboard until approved.
A. Prep: Location, Talent, Crew, Gear
- With the creative team, research and secure appropriate services, personnel, props, locations and gear (see Filming Guidance).
- With the creative team, develop a production schedule with dates, times, addresses and contact information for all production activities.
- People who will be on camera, prepare for filming (see What to Wear On Camera and Conducting Interviews).
B. Film, Record, Design, Retrieve
- With the creative team, direct the filming of interviews, acting and b-roll.
- With the creative team, direct the recording of music and voiceovers.
- With the creative team, direct the creation of graphics and animations.
- With the creative team, secure found materials, such as archival footage and photos.
A. Edit and Revise
- Import and organize all video, audio tracks, photos, graphics, and animations.
- With the creative team, create a rough cut containing key audio and video elements.
- Review and revise rough cut until approved.
- With the creative team, add graphics, animation and music to create a full draft.
- Review and revise full draft until approved.
B. Distribution and Archiving
- With the creative team, deliver the video (and any other products) in the appropriate formats for web, TV, screenings, etc.
- Archive master copies and all relevant raw materials.