Video Production Process

Below is an overview of the production process for a highly produced video that might air on TV or otherwise be used to represent a part of the university. While not every step will apply to simpler videos, the basic outline can still usually be applied. For further consultation, please email .


A. Develop Creative Brief and Identify Team

  1. Define the objectives of the project, including audiences, messages and desired outcomes.
  2. Identify similar projects by peers and evaluate their strengths and weaknesses.
  3. Outline project boundaries in terms of time, money and resources.
  4. Identify possible creative/production teams. (This could a combination of in-house staff and/or outside vendors.) A creative team can range from a single videographer/editor to a group that includes an artistic director, producer, director, writers, designers, videographers, grips, editors, animators and other positions.
  5. For approved outside vendors, contact Duke’s Office of Marketing and Strategic Communications.
  6. Select a creative team.

B. Project Kick-Off Meeting

  1. With all involved in the project, review the creative brief and production time/budget targets.
  2. Clarify editorial roles and responsibilities, i.e. who will review what when.

C. Concept, Script and Storyboard

  1. With the creative team, brainstorm several concepts to develop into treatments.
  2. Review and revise treatments until one is selected.
  3. With the creative team, develop a script.
  4. Review and revise script until approved.
  5. With the creative team, develop a storyboard.
  6. Review and revise storyboard until approved.


A. Prep: Location, Talent, Crew, Gear

  1. With the creative team, research and secure appropriate services, personnel, props, locations and gear (see Filming Guidance).
  2. With the creative team, develop a production schedule with dates, times, addresses and contact information for all production activities.
  3. People who will be on camera, prepare for filming (see What to Wear On Camera and Conducting Interviews).

B. Film, Record, Design, Retrieve

  1. With the creative team, direct the filming of interviews, acting and b-roll.
  2. With the creative team, direct the recording of music and voiceovers.
  3. With the creative team, direct the creation of graphics and animations.
  4. With the creative team, secure found materials, such as archival footage and photos.


A. Edit and Revise

  1. Import and organize all video, audio tracks, photos, graphics, and animations.
  2. With the creative team, create a rough cut containing key audio and video elements.
  3. Review and revise rough cut until approved.
  4. With the creative team, add graphics, animation and music to create a full draft.
  5. Review and revise full draft until approved.

B. Distribution and Archiving

  1. With the creative team, deliver the video (and any other products) in the appropriate formats for web, TV, screenings, etc.
  2. Archive master copies and all relevant raw materials.