The Duke University wordmark melds the words “Duke” and “University” with a specific font treatment, creating a recognizable wordmark. This wordmark or logo is used on stationery, business cards and letterhead. You may also use the wordmark in other print materials such as brochures, newsletters, bulletins and ads. Do not use the wordmark in conjunction with a graphic.
The University shield is not available for download, and its use is restricted to official Duke University business (such as diplomas) and the Office of the President. Please discontinue using the shield for anything but these purposes, as it is not sanctioned by the University. Other logos such as the large Duke D and the Blue Devil are used solely by Duke Athletics and are not available for download.
Proportion & Spacing
When using the Duke wordmark, always use an approved logo file. Never try to recreate the logo yourself. If you need to re-size the logo, always constrain proportions by locking the aspect ratio, so the height and width are scaled together.
There should always be a buffer zone surrounding the Duke wordmark, with no type nor graphics appearing in the zone. The buffer zone is the space that is half of the height (1/2 x) of the capital D in “Duke” (x) in the wordmark. It extends above, below, to the left and to the right of the wordmark. For a printed piece the Duke wordmark placement shall be at least 1Ž2” from the edge or top of page. The capital D in “Duke” in the wordmark shall be no smaller than 3/8” (see height of x). See Toolkit > Print
· The wordmark cannot be altered.
· The word “Duke” cannot be replaced.
· Proportions or alterations of any kind are prohibited.
· The mark should not be surrounded with—or placed in the foreground over—a pattern or design.
· It cannot be rotated or rendered three-dimensionally.
· Typeface cannot be replaced.
· Additional copy, images or any other new elements should not be added to the mark.
- Illustrator format for wordmarks
- 300dpi jpg format of wordmark
- 72dpi jpg format of wordmark
Schools, centers, institutes and programs may choose to co-brand with the Duke wordmark. To maintain brand consistency, the acceptable vertical and horizontal combinations are as follows:
The Duke wordmark uses two fonts, Interstate & Garamond. “Duke” appears in Garamond, while “University” appears in Interstate.
In all instances of the Duke University logo, the Garamond font is used exclusively in title case, with Interstate used in ALL CAPS. Both fonts must always be used together in Duke logotypes, even if just to a minor degree, to maintain consistency and recognition.
- Font used for official Duke wordmark
- Used in headers
- Substitute web font: EB Garamond
- Used in Top Banner Header titles
- Graphics and/or buttons
- All-caps with manually added wide-tracking can be used (similar to word “University”use in official wordmark)
- Wide-tracking done manually. (example shown above: All caps, 14px, 300 tracking)
- Substitute web font: Average (Sans), Open Sans or Droid Sans
In addition to the above fonts and treatments, please refer to the web toolkit for more detail regarding web fonts.
Download Duke University Fonts (zip files)
Tier 1: ex. President, Board of Trustees
- Gold text only
- With pipe
- Interstate all caps, with “University”
- Preposition italic and garamond
- Aligns to Top of “e”, bottom of “k” (if wrapping text, align to bottom of “University”)
Tier 2: ex. Professional Schools, Secondary Administrative Units
- Secondary admin entities (N+C, Interdisc, Global website itself)
- Colors: gold or orange (when on blue only for accessibility purposes), dark blue, light blue (no green)
- Can use italics for preposition
- Open Sans, initial-caps or all caps
Tier 3: ex. Duke Margolis, Global units, non-tier1 or 2
- With OR without “University”
- On blue: white and paler blue,
- Garamond italic
- 2 blue color variation on blue and white
Services and Administration:
- Can use italics
- Use of medium blue
- Open Sans, initial-caps or all caps
- Parent items goes on top of title stack in smaller font