Color Palette

The Duke color palette is a selected group of colors that complement and enhance our Duke blue, following the rules of the color wheel. The suggested shading/saturation options for select colors are also noted. Please keep in mind that sites with large amounts of photography rarely require large patches of color, so consider limiting bold color usage to headings or accents.

The official Duke blue for print materials is PMS 287 or 288. The official Duke blue for the web is Hex color 001A57. All and any adjustments to the opacity or saturation of the official Duke blues are prohibited.

Primary Blues

#001A57,
PMS 288,
cmyk: 100 / 75 / 6 / 24
#003366,
PMS 294,
cmyk: 100 / 68 / 7 / 28

Secondary Blues

#0736A4,
PMS 287,
cmyk: 100 / 72 / 2 / 12
#235F9C,
PMS 3015,
cmyk: 100 / 31 / 5 / 20
#0680CD,
PMS 3005,
cmyk: 100 / 28 / 0 / 0
#339999,
PMS 2234c,
cmyk: 100 / 28 / 0 / 0

Secondary Color Options

#728302,
PMS 392,
cmyk: 20 / 12 / 100 / 48
#A1B70D,
PMS 390,
cmyk: 24 / 0 / 98 / 8

#EBF0CC,
PMS 5807,
cmyk: 7 / 2 / 21 / 5
#F6EAB8,
PMS 460,
cmyk: 2 / 2 / 43 / 3

#FFD960,
PMS 123,
cmyk: 0 / 21 / 88 / 0
#F09905
PMS 166,
cmyk: 10 / 80 / 100 / 2

#CC3300,
PMS 1805,
cmyk: 5 / 96 / 76 / 21
#993399,
PMS 2617,
cmyk: 84 / 100 / 0 / 13

Neutrals

#988675,
PMS 7531,
cmyk: 16 / 28 / 36 / 49
#DAD0C6,
PMS 7529,
cmyk: 7 / 14 / 20 / 21

#262626,
PMS Black 3,
cmyk: 76 / 46 / 55 / 95
#666666,
PMS Cool Gray 11,
cmyk: 48 / 36 / 24 / 66

#B5B5B5,
PMS Cool Gray 7,
cmyk: 22 / 15 / 11 / 32
#E5E5E5,
PMS Cool Gray 3,
cmyk: 8 / 5 / 6 / 13