Resources

Find the latest videos from Duke on the Duke YouTube Channel and iTunes U site.

For tips and instructions for producing videos at Duke see Produce Your Own Multimedia (News and Communications), Creating and Sharing Video (Office of Information Technology) and Production Services (Media Services).

Campus video producers can download the Duke video graphics package as well as campus footage from the Duke b-roll library. For access to these resources, please email video@duke.edu.

Watch an introduction to the Duke video graphics package:

Best Practices

Here are examples and best practices for four levels of video production: features and commercials, news, events and community content:

Features and Commercials

Storytelling: Use scenes that tell mini-stories to build a larger story. Develop a character(s) with a voice. Aim to convey an impression, not just information.
Videography: In addition to obtaining a clean interview and establishing shots, look for evocative shots at interesting angles. Move the camera (smoothly). Whenever possible shoot with two cameras to allow for match-action edits.
Specs: 1080p at 24 fps can give a cinematic feel. For videos primarily for YouTube, see their advanced encoding settings.
Gear: DSLR cameras often work well. Lav and shotgun mics. Three-point light kit for interviews. Tripod, steady-cam device. Multiple lenses are ideal to get especially tight, wide or long shots.
Graphics: Use the Duke-branded graphics, as appropriate (the context of some features/commercials may dictate otherwise). Use animation and infographics to quickly convey information and add visual variety. ID people and places on camera as appropriate.
Music: The right music bed(s) can set a tone for a piece and help pace it. Original music can sometimes make a video. Be sure you have rights to use the music.

Examples:

News

Storytelling: These are typically reports on a person, finding, event or new program.
Videography: Clean video and audio. Tripods, locked-down shots.
Specs: 1080p or 720p. For videos primarily for YouTube, see their advanced encoding settings.
Gear: HD camers(s), lav mic, basic light kit for indoor interviews.
Graphics: Use the Duke-branded graphics. Include lower-third IDs for interviewees, location and date, and infographics as appropriate.
Music: Not necessary in most cases. If music is a part of the story, either keep it to short cuts or get written permission to use extended cuts.

Examples:

Events

Storytelling: Document an event from start to finish.
Videography: Clean video and audio. Tripods, locked-down shots. Two cameras are ideal but not essential.
Specs: 1080p or 720p. For videos primarily for YouTube, see their advanced encoding settings.
Gear: HD camera(s). Tap into house audio whenever possible. Stage lights are ideal.
Graphics: Use the Duke-branded graphics. Include a title screen, lower-third IDs for interviewees, and location and date.
Music: Not necessary in most cases. If music is part of the event, make sure you have permission to record and distribute it.

Examples:

Community Content

Storytelling: Capture an exciting, funny or moving moment. Tell a short story.
Videography: The footage just needs to be audible and decipherable. Talking to the camera is fine.
Specs: Just about any format will do. YouTube supports a wide range of formats.
Gear: A smartphone, tablet — whatever is on hand.
Graphics: Not necessary.
Music: Not necessary.

Examples:

More downloadable video elements: including SD and HD .mov files of opening and closing sequences, .png files of lower-thirds and Duke “bug”:
Downloadable Video Elements