Duke’s Digital Signage program is a centrally managed/locally controlled electronic sign and interactive display platform powered by technology from Four Winds Interactive.

Digital Signage Overview

Digital signage is a powerful way to communicate your message to the entire university population. The Division of Student Affairs participates in Duke’s centrally managed digital signage program. The division currently manages signage displays in the Bryan Center, The Marketplace, and the Mary Lou Williams Center for Black Culture. If your Student Affairs department would like to participate in the digital signage program, please let the ITS staff know by email at service@studentaffairs.duke.edu.

Posting Digital Flyers

Most of the digital signage players feature a large region where digital flyer content is rotated through at 10 second intervals. These flyers are posted by the individual departments managing each sign.

Content Guidelines for Digital Flyers

In an effort to maintain consistency in message and branding, we have established some basic content guidelines that should be met before accepting submissions for display on Student Affairs signage. By following these simple guidelines, your message will look more professional and reach more people.

Simplicity

Overall, keep it simple. Too much text or too many images on a digital flyer will clutter your message and decrease readability. Try to use fewer than 30 words on any one flyer in order to make the greatest impact. Each flyer is only visible for 10 seconds so there’s no time to read much more than these 30 words.

Size

All flyers to be posted on digital signage must be sized at 1920 x 1080 pixels and the image resolution must be either 72 or 96 dpi.

Color

Consider the colors used in your flyer carefully and maintain consistency with the Duke color palette. Ensure strong contrast between your image background colors and the text colors so that your sign can be easily read when displayed. Be sure to test the colors on the screen output before committing to the final color scheme.

Text

The text on your digital flyer needs to be readable. Use large font sizes so your message can be read without the need to stand directly in front of the screen. Try at least 40 pt for headlines and at least 24 pt for the body text.

Object Strokes

Use bold lines when designing objects for digital signage. Lines that are too thin do not display well and may appear broken or look invisible.

Branding

We strongly encourage the use of Duke logos and branding. These standards standards extend to the use of wordmarks, logos, signature colors, type fonts and other matters that affect Duke’s visual identity. Any digital flyer in violation of the Duke Style Guide will be removed.

Templates

Duke has provided three branded templates for use as by the digital signage community:
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