Duke’s Digital Signage program is a centrally managed/locally controlled electronic sign and interactive display platform powered by technology from Four Winds Interactive. Digital signage is a powerful way to communicate your message to many university locations. The service is offered at no charge and administered by the Office of Information Technology (OIT). For more information about the service, or would like to participate in the digital signage program, see the Duke Digital Signage section of the OIT Website.

Posting Digital Flyers

Digital flyers can be requested to be added to other department signs by submitting images using Duke Digital Signage Content Submission webform.

Content Guidelines for Digital Flyers

In an effort to maintain consistency in message and branding, we have established some basic content guidelines that should be met before displaying content. By following these simple guidelines, your message will look more professional and reach more people.

Branding

We strongly encourage the use of Duke logos and branding. These standards extend to the use of wordmarks, logos, signature colors, type fonts and other matters that affect Duke’s visual identity.

Simplicity

Overall, keep it simple. Too much text or too many images on a digital flyer will clutter your message and decrease readability. Try to use fewer than 30 words on any one flyer in order to make the greatest impact. Each flyer is only visible for 5-15 seconds so there’s no time to read much more than these 30 words.

Size

All flyers to be posted on digital signage must be sized at 1920 x 1080 pixels and the image resolution must be either 72 or 96 dpi.

Color

Consider the colors used in your flyer carefully and maintain consistency with the Duke color palette. Ensure strong contrast between your image background colors and the text colors so that your sign can be easily read when displayed. Be sure to test the colors on the screen output before committing to the final color scheme.

Text

The text on your digital flyer needs to be readable. Use large font sizes so your message can be read without the need to stand directly in front of the screen. Try at least 40 pt for headlines and at least 24 pt for the body text. Object Strokes Use bold lines when designing objects for digital signage. Lines that are too thin do not display well and may appear broken or look invisible.

Templates

Duke has provided the following branded templates for use as by the digital signage community: These templates are available in the Shared folder of Content Manager.

 

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