Duke has developed a set of identity graphics and standards to unify its print and online communications. These graphics reinforce Duke’s identity as a global, interdisciplinary university whose schools and units work together for a common mission. The standards extend to the use of wordmarks, signature colors, type fonts and other elements that comprise Duke’s visual identity.

This guide provides basic information about – and tools for using – the Duke University brand, and offers flexibility for schools, institutes and centers to simultaneously pursue their own brand needs. The identity graphics in this guide are registered trademarks and should only be used as detailed here. The graphic system represents the identity of the university and should not be diluted through substitution or revision, or altered in any way.